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Research papers

The new (new) social TV revolution

This paper provides an analysis of the current social television revolution in Latin America by studying the history and influence if social media, technologies and how they have merged with the entertainment world to provide society with a brand new...

Catalogue: Latin America 2016: Research Renovation
Authors: Vanessa Mathias, Pepe Tomás, Diego Pagura, Marcela Doria
Companies: Ipsos MRBI, Netquest
April 13, 2016
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Citation

Mathias, Tomás, Pagura and Doria (2016a, April 13). The new (new) social TV revolution. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-new-new-social-tv-revolution-8638


Research papers

Rewarding the retail customer while generating extra revenue

The loyalty programme of Carrefour has been running for several years. It consists of giving loyalty points to card users when their basket has a specific spend value. Carrefour wanted to know until which point you can motivate the customer to spend...

Catalogue: Congress 2015: Revelations
Authors: Nicole Huyghe, Bart Vandenreijt
October 1, 2015
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Citation

Huyghe and Vandenreijt (2015a, October 01). Rewarding the retail customer while generating extra revenue. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/rewarding-the-retail-customer-while-generating-extra-revenue-8589


Research papers

Blasting 10 Big Data myths with 10 panel data examples

Theory is nice but data is heaven. Most market researchers have heard a lot of theory about big data, but few have seen the data and worked with it themselves. And we all know that the best way to truly understand and internalise something is to see...

Catalogue: Congress 2015: Revelations
Author: Annie Pettit
October 1, 2015
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Citation

Pettit, A. (2015a, October 01). Blasting 10 Big Data myths with 10 panel data examples. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/blasting-10-big-data-myths-with-10-panel-data-examples


Magazines

Research World (September 2015)

There is a lot of talk about new technology trends and ways to collect and process vast amounts of data but is that ‘smart’? Collecting and ordering this data is currently loosely termed ‘big data’ but the question has to be: Is...

Catalogue: Research World 2015
Author: ESOMAR B.V.
September 15, 2015
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Citation

B.V., E. (2015a, September 15). Research World (September 2015). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-world-september-2015-


Videos

Emerging trends in the use of Big Data in research

This presentation will showcase the following four trends:Combining Big Data Analytics with Third party Research:Combining enterprise big data analytics with market research produces very powerful results. This fills up the gaps in data availability...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Himanshu Jha
June 15, 2015
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Citation

Jha, H. (2015a, June 15). Emerging trends in the use of Big Data in research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/emerging-trends-in-the-use-of-big-data-in-research


Videos

Market research, Big Data and competitive advantage (Portuguese)

Digital technology allows the collection, storage and analysis of vast volumes of data about consumer behavior in near real time. This is not a substitute for market research, but poses a threat to organizations that simply do "more of the same." The...

Catalogue: Latin America 2015: Carnival of Insights
Author: Marcelo Coutinho Lima
June 15, 2015
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Citation

Lima, M. C. (2015a, June 15). Market research, Big Data and competitive advantage (Portuguese). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/market-research-big-data-and-competitive-advantage-portuguese-


Research papers

Discovering brand impact

The world creates 2.8 quintillion bytes of data per day from unstructured data sources like consumer complaints and feedback, text, messages, email and documents, survey and social media posts. Gartner defines unstructured data as content that does...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Henry Cheang, Stephen Paton
June 15, 2015
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Citation

Cheang and Paton (2015a, June 15). Discovering brand impact. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/discovering-brand-impact-8425


Videos

Rewarding the retail customer while generating extra revenue

The loyalty programme of Carrefour has been running for several years. It consists of giving loyalty points to card users when their basket has a specific spend value. Carrefour wanted to know until which point you can motivate the customer to spend...

Catalogue: Congress 2015: Revelations
Authors: Nicole Huyghe, Bart Vandenreijt
June 15, 2015
×

Citation

Huyghe and Vandenreijt (2015a, June 15). Rewarding the retail customer while generating extra revenue. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/rewarding-the-retail-customer-while-generating-extra-revenue


Videos

Blasting 10 Big Data myths with 10 panel data examples

Theory is nice but data is heaven. Most market researchers have heard a lot of theory about big data, but few have seen the data and worked with it themselves. And we all know that the best way to truly understand and internalise something is to see...

Catalogue: Congress 2015: Revelations
Author: Annie Pettit
June 15, 2015
×

Citation

Pettit, A. (2015a, June 15). Blasting 10 Big Data myths with 10 panel data examples. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/blasting-10-big-data-myths-with-10-panel-data-examples-8404